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- The importance of gossip across societies: correlations with institutionalizationDemerath, Loren - Cross-Cultural Research, 2015 - 5 Hypotheses
This article investigates the theory that gossip, as a method of obtaining information and creating a meaningful social environment, increases in importance with society complexity. Forms of gossip in highly "modernized" societies, which are rare in the cross-cultural sample, are discussed. In addition, the authors explore associations between gender autonomy and the importance of gossip.
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